Cookie Policy
At Novus Scientific AB (“we”, “our” or “us”), we use cookies and similar technologies on our website www.novusscientific.com and www.tigrmatrix.com (the “Website”) to enhance user experience, analyze website traffic, and deliver targeted advertising. This Cookie Policy explains how we use cookies, your choices regarding cookies, and how you can manage them.
1. What Are Cookies?
Cookies are small text files placed on your device (e.g., computer, smartphone, or tablet) when you visit a website. They are used to store information about your preferences, browsing habits, and device settings to improve your experience on the Website.
2. Types of Cookies We Use
We use the following types of cookies:
2.1 Essential Cookies
- These cookies are necessary for the Website to function properly and cannot be disabled in our systems.
- Examples: Security cookies, session management cookies, and load-balancing cookies.
2.2 Performance and Analytics Cookies
- These cookies help us understand how visitors interact with our Website by collecting information about traffic patterns and user behavior.
- Examples: Google Analytics, Hotjar.
2.3 Functional Cookies
- These cookies enable the Website to provide enhanced functionality and personalization, such as remembering language preferences or login details.
2.4 Advertising and Targeting Cookies
- These cookies are used to deliver advertisements that are relevant to you. They may also track your browsing activity across other websites.
- Examples: Google Ads, Facebook Pixel.
2.5 Third-Party Cookies
- Some cookies are placed by third parties on our behalf to provide additional features (e.g., social media sharing) or for analytics and advertising purposes.
3. How We Use Cookies
We use cookies for purposes such as:
- Improving website functionality and performance.
- Analyzing user behavior and optimizing website design.
- Providing personalized content and recommendations.
- Delivering targeted advertisements.
4. Your Consent
When you visit our Website for the first time, a cookie banner will appear requesting your consent for the use of non-essential cookies. You may accept or reject cookies by managing your preferences through the cookie banner or settings.
5. How to Manage Cookies
You have control over your cookie preferences. You can:
5.1 Adjust Your Browser Settings
- Most browsers allow you to delete cookies or block them entirely. Visit your browser’s help section for instructions:
5.2 Opt Out of Targeted Advertising
You can opt out of interest-based advertising by visiting:
5.3 Update Preferences on Our Website
You can revisit the cookie settings banner on our Website at any time to update your preferences.
6. Cookies We Use
Below is a table listing the specific cookies used on our Website:
|
Cookie Name |
Type |
Purpose |
Duration |
Provider |
|
_ga |
Analytics |
Tracks user behavior |
2 years |
Google Analytics |
|
_gid |
Analytics |
Session tracking |
24 hours |
Google Analytics |
|
_fbp |
Advertising |
Facebook advertising |
90 days |
Facebook Pixel |
|
language |
Functional |
Saves language settings |
Session duration |
Novus Scientific |
7. Do Not Track
Some browsers allow you to enable “Do Not Track” (DNT) settings. If DNT is enabled, our Website will attempt to honor your preferences regarding tracking cookies.
8. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will always be posted on this page with a revised “Effective Date.”
9. Contact Us
If you have questions about this Cookie Policy or how we use cookies, contact us:
Novus Scientific AB
Virdings Allé 2, 754 50, Uppsala, Sweden
info@novusscientific.com
+46 (0)18 700 11 50