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TIGR Matrix

Sales & Marketing Team

You are looking at the profile of a still reasonably young life science professional and sports enthusiast with an academic background in biotechnology engineering.

Henrik has been in the life science arena since 2004 and have gained experiences ranging from start-up medtech to global big pharma – in roles ranging from innovation and development to marketing and sales management. And most things in between. His most relevant achievement is probably co-inventing the TIGR technology and driving the development project that led to TIGR Matrix. Henrik was part of the team that started Novus in 2009, then he left in 2014, but could not stay away and made a comeback as CEO in 2021.

He is also an inglorious baker.

Henrik Magnusson Hjorth

CEO / Global S&M


Born in South Africa, raised in France and now living in Sweden but with one foot in the Middle East, Yolande is responsible for driving adoption of TIGR Matrix in the CE-markets. Yolande is a master of everything involving sales training and clinical education, and is your go-to person for sales support. Yolande has been arranging workshops and masterclasses throughout Europe which has been instrumental in growing the TIGR market for the last 5 years

Yolande Cuthill

EMEA Sales


A marketeer by trade and an artist at heart, Mia brings more than 20 years of experience within graphical design and marketing, most from the medical device industry. Beyond visualizing the TIGR messaging, Mia is responsible for our web sites and our social media and is the point of contact for everything communication related. If you do not find her online, she is most likely busy perfecting her skills in various racket sports.

Maria Östby

MARCOM Manager

Australia Surgical Supplies Australia PTY LTD
Bahrain Medica-healthcare
Belgium Romed
Bulgaria LK Surgical
Cyprus Scientronics Ltd
Finland Mediq Suomi Oy
France Novantis
Greece Novelmedical
Ireland John Bannon Ltd
Middle East:
Israel, Lebanon, Jordan, Emirates, Saudi Arabia, Kuwait, Palestine
Levant Medical
Italy OVER MEDICAL S.r.l.s
Italy Renova Biomed
Malta Associated Equipment
Netherlands EmdaMed BV
New Zealand Cooper Medical
Norway Medistim Norge
Poland/Croatia VIA-MED
Portugal Expomedica
Qatar Trioscare
South Africa Conquest
Spain UpViser Spain S.L
Sweden Promeduc
Turkey Gelisimmedikal
UK Eurosurgical Ltd

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TIGR Matrix Surgical Mesh received 510(k) clearance by the FDA in 2010 and carries the CE-mark since 2011.